Sunday, December 20, 2015

How To Dominate First Page of Google Results

How-to-Dominate-first-page-of-google-results

If you are doing SEO for business, the toughest question is how to get your business on the first page of Google. Because, most of the CTR is got by top 3 results only. No matter how much you work hard for Search Engine Optimization, there are your competitors who too, still compete with your page on google first page for domination. This blog post is all about how to make website appear first in google search - the legit ways by which you can get your page dominate Google completely.

#1 Google Paid Search Results

If you want to dominate search results, then try spending bucks for paid search results aka Google Ads. Spending little bucks is not a big thing, if you are almost near to first page for your desired keywords. See below example how the paid search results work.
Google-Paid-Search-Results

I searched for a query "Website". My intention may be to know the definition. But did you see how ads dominated the SERP? Big brands spends bucks to stay on the top of the SERP. So if you too want to be on top of SERP, the first thing is to sign up for Google Adwords and start bidding for the google keywords you care for.

#2 Google News Websites

If you wonder, how to get on first page of google without paying, the answer is Google News Websites.You could have noticed that Google showing "In the news" content, if you have searched for a term which is hot or getting viral. If you want your website to be listed here, then you must submit your website to Google News here.
Google-News-Websites

So I searched for Google, and I could find recent news about Google published by popular Google News websites. But wait. What if your site does not comply with the rules of getting approved to Google News website? You could better approach those big sites which are on Google News already and can request them to make contextual links pointing to your website. Though it may cost a little, you end up getting organic traffic to your website. Isn't that cool?

#3 Sitelinks on SERP

Is your keyword is about a brand? Do you have exact match domain name (EMD) for your keyword? So, when an user searches on Google about your brand, Google shows sitelinks, which are nothing but the sub categories of your website. Frankly speaking, you don't have control over how sitelinks are shown. But, in order to show sitelinks, you should have a clear hierarchy of your website. Like, having proper subcategories of your websites. 
Google-Sitelinks-for-Branded-Keywords

The basic thing you should do to make your website appear for sitelinks is to submit XML sitemap to Google (via Google Search Console). No guarantee that your site will be shown with sitelinks. Just make your website structure such that it is easily crawlable by google and doing proper on page SEO.

#4 Site Search Box

It is similar to the Sitelinks which was discussed above. When a brand is searched on the google search engine, a site search box is shown under the home page, which can be used again for internal search. Why I emphasis on implementing site search box for your website is to just occupy some more area of the SERP. Sounds simple right? look below screenshot to understand more how you dominate SERP.
google-site-search-box
For making site search available for your website, read how to enable sitelinks search box.
It is simple. But, it is not sure or conform that, after implementing the code on your homepage, your website start showing sitelinks search box.

#5 Google's Knowledge Graph

The Google Knowledge Graph is a system that Google launched in May 2012 that understands facts about people, places and things and how these entities are all connected. The Google SERP shows similar to cards of information which is pulled up from various authority websites and just contains basic information which are related to the searched keyword. If you want to show up your website details such as logo, contact information and social profile links, use structured data markup on your website.
structured-data-markup-knowledge-graph

#6 Google Answer Box

One of the biggest new feature Google rolled out is the quick answer box. Google found out that approximately 17% of the queries searched for is a question or a how to guide. So, it came up with a quick answer box which shows the immediate results which is most relevant to the end user. You website too can get into the Google Quick Answer box if you implement Knowledge Graph Optimization perfectly in your website. 
Google-Quick-Answer-Box

#7 Google My Business and Map Results

If your website is all about a business, that too concentrating on local business, then you need to optimize your website such that to show your business and location on the map, when searched for your business on Google. It is simple. You need to create a business page on Google+ and fill all the details pertaining to your business and mark the physical location on the Google Maps also. You would be verified through Post or via phone call. Thereafter, your business will be listed on Google. Make sure to get more positive reviews for your business to show your presence much more.
Google-My-Business


#8 Social Profiles

Google SERP also account for social signals. Make sure that your website has profiles on Twitter, Facebook and Google+ at least. Among these social profiles, I give more emphasis on updating Twitter tweets. Because, Google places the live feed from twitter on its SERP when a query is searched, that is a trending topic. So tweeting regularly on your official twitter account is another way to make room for your brand to occupy and dominate the first page of Google SERP.
Google-Twitter-SERP

#9 Organic Search Results

Everyone want to get their website rank for organic search results and it is the last one which I am going to discuss about. In fact, everyone optimize their website first for organic search results only, it is a must. If your niche involves more visuals, use good quality images and optimize results for google by properly assigning alt tags to images, having targeted keyword in it. Next is Youtube. It is the second largest search engine after Google. By properly optimizing your youtube videos, like proper video description and video tags, you can rank videos well on google.

That's all. Comments are welcomed. Post your queries and your views on this blog posts via comments.
Posted in SEO

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