Saturday, November 11, 2017

What does SEO stand for? What does it mean actually?


What does SEO stand for? It is one of the most searched query on google when someone created a website for himself or for his/her business and hears that they need to optimize for the search engines in order to get visitors or customers to his/her website. So what does SEO stand for in business? let me explain.

Search Engine Optimization

SEO stands for Search Engine Optimization. And the phrase improve your SEO strategy encompasses the actions taken to ensure your website can be found in a search engine's results page (SERP) when searching for words or phrases relevant to the content on your website.

Can you understand the above definition for What does SEO mean? Not getting it? Let me explain what is SEO marketing as if I am explaining to my 60 years old father who has not completed his graduation and want to start an Online Business.

Imagine you run a hotel in a busy street where there are two more hotels are present. You provide very quality food and your service is also good from start to end as a customer gets into the hotel. Now, how do you let others know, I mean, the (unknown) visitors who enter the street in which your hotel is located and drive them into your hotel? Practically, you will advertise your hotel in your surrounding area. They might not know whether you provide quality food or not, your service is up to their satisfaction or not. But, you just let them know that such a hotel is present. Moreover, If your quality and service is also good, then, your customers share to others about your hotel (words of mouth). Thereby, you will gain some authority and you get visitors coming up and also improve your business.

Now get back, come out of your imagination. The hotel, which is referred above is your business. You have very quality content or service. But how do your potential visitors know that such a website is present and provide service for the same? The answer is nothing but Optimizing your website as per the Search Engines, such as Google, Bing, Yahoo etc.

Your visitors can mainly reach your business website from Search Engine Result Pages (SERP) only. When your visitors search for a keyword, say about a food item (imagine, you are running a hotel website) on Google, then SEO is nothing but showing your website on the very first position in the search engine results, or at least on the very first page of the Google search engine results.

What are the Qualities of a Good Search Engine Optimized Website? (or) How to make your site liked by the Search Engines?

We can broadly classify the SEO as two things. On page SEO and Off page SEO. Let me discuss those things with you.

On Page SEO

They are the factors which a website posses and if not up to the mark of satisfaction, can be improved easily. So here you go with the On Page SEO factors which affect a website's rank on a search result page.

Checklist for Content

  • Quality Content. Your website must have a content, which should posses value to the users, who visit to your website. Without quality content, though you rank on top of Google results, within few days, you might slip from the first position and gradually move on to the next pages of the Google Results.
  • Research. Have you researched the keywords people may use to find your content?
  • Words. Do you use words and phrases you hope they will be found for?
  • Freshness. Are the pages fresh and about "hot" topics? Do you update the old posts regularly?
  • Media Content. Do the webpage posses any other media such as an image, a video, news etc, other than simple text content?

Checklist for Website Architecture

  • Crawl. Can search engines easily crawl on your web pages?
  • Duplicate. Does your website is able to manage duplicate contents?
  • Mobile. Does your site work well for mobile devices and make use of app indexing?
  • Speed. Does your website load quickly?
  • URL's. Does your URL contain meaningful keywords related to the topic?
  • HTTPS. Does your site use HTTPS to provide secure connection for your visitors?

Checklist for HTML

  • Title. Do HTML title tag contain keywords relevant to page topics?
  • Description. Do meta description tags describe what pages are about?
  • Structure. Do pages use structured data to enhance listings?
  • Headers. Do headlines and subheads use header tags with relevant keywords?
  • Stuffing. Do you excessively use words you want to be found for?
  • Hidden. Do colors or design "hide" words you want pages to be found for?

Off Page SEO

So if you are perfect with On page SEO, good! you have almost made your website a perfect one with neat and clean in the eyes of search engines. But, search engines also looks for off page factors which are listed below and discussed.

Website Trust

  • Authority. Do links, shares and other factors make site a trusted authority?
  • Engage. Do visitors spend time reading or "Bounce" away quickly?
  • History. Has site or its domain been around a long time operating in same way?
  • Identity. Does site use means to verify its identity and that of authors?
  • Piracy. Has site been flagged for hosting pirated content?
  • Ads. Is your content ad-heavy especially "above-the-fold"?


  • Quality. Are links from trusted, quality or respected websites?
  • Text. Do links pointed at pages use words you hope they'll be found for?
  • Number. How many links point at your web pages?
  • Paid. Have your purchased links in hopes of better rankings?
  • Spam. Have you created links by spamming blogs, forums or other places?


  • Country. What country is someone located in?
  • Locality. What city or local area is someone located in?
  • History. Has someone regularly visited your site or socially favored it?
  • Social. Has someone or their friends socially favored the site?


  • Reputation. Do those respected on social networks share your content?
  • Shares. How many share your content on social networks?
So What does SEO mean cannot be answered in a single sentence or paragraph. All the above factors work together to make a webpage rank on search engine result pages. So be sure that your webpage fulfills all the checklist mentioned above. Read my other blog posts on SEO to know more on Search Engine Optimization. Comments are welcomed. Please let me know your doubts through comments.
Posted in SEO

Friday, October 27, 2017

Intraday Trading With Gann Square of 9 Calculator (Live Case Study)

Please Enter below the LTP (after 9.30 a.m) of the NSE/BSE Nifty or any Index or Stock script for which you need to calculate Intraday Resistance and Support levels as well as Stock Targets and Stoploss recommendation based on Gann's Square of Nine method. Also see below Casestudy if you want to know how it worked for me.
Gann Online Calculator
Enter LTP: >>
Gann Square of 9

The Gann's calculated Resistance and Support levels for the provided LTP value above is as given below for Intraday only.
Gann Resistance and Support Levels
Resistance & Support Levels
Resistance 1 Resistance 2 Resistance 3 Resistance 4 Resistance 5
Support 1 Support 2 Support 3 Support 4 Support 5

You can use the below Gann's Recommended Targets and Stoploss for the stock/Index for Intraday only.
Gann Recommendation for Targets and Stoploss
Buy at / above:     Targets:  
Stoploss :  
Sell at / below:     Targets:  
Stoploss :  

Sample Trading Casestudy using the above Gann Suare of Nine Method

I took BHARTIARTL on NSE as on 17th October, 2017

I checked for the LTP as on 9:35 am and found it to be 458.05 and entered the same in above Gann Square of Nine Intraday Calculator.
Gann Square of Nine Calculation LTP Selection
As soon as I entered the LTP, I got Resistance and Support levels, and as well as the Target and Stoploss Recommendation also.
Gann Square of Nine Calculation Resistance Support Target Stoploss
As for the day, Open and Low was same, I did not want to short the stock and waited for it to break the 462.25 levels, so that I can enter to buy the stock.

At around 12.55 pm, it touched the 462.5 levels, and the stock was bought with a stop loss order of 456.89.
Gann Square of Nine Calculation Buy Level Breaks
The first target was given as 467.4 as per the above Gann Square of Nine method and it was achieved at around 2:45 pm as the scrip went upto 469 levels. As the first target was achieved, the stop loss order was re modified as 467.4 and waited for next Target 472.82. But, within few minutes, it came back to 467.25 and triggered the stop loss order and the scrip was sold at  467.4 levels.
Gann Square of Nine Calculation Target1 Achieved
Totally, The trade made a profit of Rs.450+ following the Gann's square of Nine method for Intraday.
Gann Square of Nine Calculation Profits
Thus, you could see from the above case study that, The target as suggested by Gann's square of Nine method worked. But let me make you clear you with some details on how you could have lost money in this trade.

*You could have shorted at the 456.89 once it went below it. As I was sure that it will increase due to open and low are same, I did not short it.

*Once it reached the Target1, the stoploss order was re modified. If it was not done in a timely manner, you could have lost profits, since the stock came down from top within few minutes.

Finally, I want to suggest is that, Gann Square of Nine method is a profitable method if and only if you are clear with the direction in which the stock moves and you are quick enough to trade according to the situation and handle it properly. This method is just like a torch light in a dark cave. All the risk must be borne by you before you implement or use the above method.

Friday, October 20, 2017

Money Management - Let the Money Work for You

Money Management - Make Money Work For You

I am a normal guy who works in a IT company. I get my salary on the last working day. As usual, I pay the rent, pay back the loans, spend some for myself, send some money to parents and I did not bother much about the excess money I had in the savings account every month. I just got a notification stating that Rs.308 has been credited as Interest for the savings account I had. I just asked my two roommates about this and it was shocking to know that, one got Rs.54 and another got a little more than Rs.500.  When checked, he used to spend less and had more money in his savings account which led to such higher interest.

I just started thinking thereafter, how can we make money which would provide me a decent income like the above Interest payments. I will be discussing this via the following upcoming series of blogpost.

My grandmother used to keep all the money in the locker instead of keeping it in the bank. The reason she tells is that, it is easy for her to take money and spend whenever she wanted. She was potentially missing something. Yeah, the interest which she gets every quarter.

Like my grandmother, there are more people who are not sure on what to do with money, they put in bank fixed deposits and expect a large returns, but finally pay taxes for the interest they get, or invest in share markets without knowing how it works and get lost in it, and some invest in some scam schemes and get lost with all the money.

The only reason why we hear about such scenarios is Poor Money Management by them.

We are working very hard to earn money and we don't enjoy with the money we get due to poor management of the money. Once we get to know how to manage the Money, then, with us, money will also start work to reap more money.

Next Blog Post: Why Is A Savings Bank Account Necessary?

Please comment if you/your friends had any of such poor money management before which resulted in depreciation of money.