Sunday, July 31, 2016

Content Marketing – Digital Advertising Evolution for the Next Decade

Content Marketing – Digital Advertising Evolution for the Next Decade

Content marketing has existed in one form or another for ages. In recent years, it has achieved an even stronger presence in every brand’s overall marketing strategy. Traditional advertising tactics have become insufficient with buyers relying more on online reviews, articles and blogs for product information. The industry has caught up with the shift in buyer preferences and online marketers are churning out content at an ever faster pace to meet the prospective customer’s insatiable thirst for knowledge.

On the other hand, not all organizations are experiencing the desired results despite their heavy investment in content marketing. The truth of the matter is that quantity does not equal quality. You need good, relevant content that carries value and truly embodies the company’s essence, in order to draw-in new buyers and retain the existing ones.

However, in today’s saturated market, simple content marketing practices just won’t cut the bill. Merely producing new content and posting it is not perceived enough to get plentiful views and attract prospective customers. It’s time to adopt a new approach content marketing by reworking on its fundamental principles to better suit your marketing needs.

Step 1: Get to Know Your Audience

Get to Know Your Audience

Content marketing strategies are more focused towards content value than products or services being offered by the corporation. So knowing your audience can become the key to leading a successful campaign. Hold one-to-one interviews, focus groups, surveys, questionnaires and online forums – or reach out to people with customer-facing roles within your company to organize a thorough research. These activities can help get answers that may enable you to narrow down your group of audience. Try to get answers to the following questions:

  • Who are your current customers and what is their motivation behind the purchase? Are they satisfied?
  • Why your product/service has no value for non-buyers?
  • How does your image stand against your competition?
  • What are the different characteristics or features of your product/service? Is there room for improvement?
  • What is your selling point and how can you bring it into focus?
Your research should comprise of both – qualitative and quantitative data.

Step 2: Give an Identity to Your Audience

Give-an-Identity-to-Your-Audience

What is the nature of your audience? Piece together similar characteristics from your research to give a face to your ideal target audience. This will help to give your thoughts a concrete foundation and make it easier for you to recognize the needs of your clients.

Step 3: What is the Purpose and Worth of Your Content

Purpose and Worth of Your Content

It is vital that you have a documented strategy in place so that your marketing team has a clear sense of the tone/message of the content. Also, establish a list of fundamental objectives of your campaign that could signal its success. Marketing Wind is an exceptional website with highly comprehensive content marketing services that can assist you in strategy building and implementation.

Step 4: Circulation of Content

Circulation of Content

You are less likely to lose existing members of your audience if maintain a stable stream of fresh content ideas and have a fixed schedule for your posts. Finding the right mix of content that is agreeable to your audience can be a lengthy process. But keep notes on what kind of themes are bringing in more audience and work along those guidelines.

Step 5: Systematic Layout of Content

Visualize arrangement of content on your page according to the latest trends, the nature of the content and the freshness of the post. For instance, you can designate the shorter and simpler (but still engaging) content for the first few pages of your site. Save the time consuming and more complex reads for the end pages.

Conclusion

These essential guidelines could set you off on the right track to breathe new life into your campaign. It while render your content more accountable and giving it the right features for revenue generation – i.e. promoting your product/service through content value and educating the target audience.

This post was contributed by Komal Parveen, CEO of Marketing Wind and is an experienced SEO Outreach expert and advertisement specialist. Her interests lie in Digital Marketing Management. She is an internet marketing enthusiast and her specialty is in search engine optimization outreach and content marketing.

Friday, July 15, 2016

Apple iPhone 7: Facts, Figures and More

Apple iPhone 7 Specification Rumors

When people are waiting with bated breath for the release of iPhone 7, it falls upon us to serve them with the latest news and gossip on their favorite topic. Apple has been launching our favorite phones for 10 years now. This is time for the launch of iPhone 7. 2016 will bring the Apple fanatics their dream phone with a lot of new features. But instead of staying home speculating about the features, let us take a dive into the world of reality. A number of leaked reports and pictures give us a comprehensive view of the latest upcoming iPhone.

More on Looks

When we are speaking about an iPhone in 2016, it is taken for granted that it will be water-proof and will come with at least a protective shielding which will render it scratch-proof as well. Now the question comes to the screen dimensions and specifics. While there are not much reported changes to the dimensions of the phone, the screen will be edgeless just as seen in the Galaxy Edge models. The curved, edgeless display with higher pixel density will make Apple a strong contender in the high res display game. The ‘Home’ button will be capacitive for the first time, allowing a seamless extension of the capacitive touchscreen.

What will run iPhone 7?

Apple is launching its iOS 10 with the iPhone 7. The iOS 10 is the newest generation of operating software which will run the upcoming model. Proposed processor includes the A10 chipset. This is reportedly one of the fastest and smoothest operating chipsets in the world. Although not much in known about its exact speed. The iOS 10 and A10 can both support the newer versions of the Apple’s answering system or Siri, which we all agree could do with some improvements.

New and Borrowed

The leaked images further show that the iPhone 7 will feature a dual lens camera. This is not just an inspiration from LG but this is also going to be borrowed from LG. this kind of technology has already been seen in LG G5, which ensures better stability and better quality of pictures. In addition to that, there is the inclusion of a smart notification system in cooperation with the rear LED flash.

Smart Inclusions

Good news is, Apple might just be rethinking their stance with the 3.5 mm headphone ports. Recent images show the inclusion of the ports, but the exclusion of any rear antenna. Some sources are also speaking about the inclusion of Smart Connectors which will allow your iPhone to universally connect to multiple devices including Bluetooth speakers, headsets, keyboards and much more.

It's Time to be Wooed

Anyway, it is time for a sneak peek at the hardware of the upcoming iPhone. This means it is time to be wooed. Now beside the A10 chipset and the iOS 10 there are quite a few surprised Apple may be packing this time. iPhone 7 will be launching with multiple internal memory variants ranging from 16 GB to 64 GB, if not more. The inclusion of MicroSD card ports is still not a certainty. This means, every iPhone has the potential to expand up to 128 GB upon the inclusion of an external memory card slot. Also, rumors are, one might just experience a dual SIM connectivity this time with the basic iPhone 7 models.

Wait a Second!

Get ready to experience the new generation of iPhones this September i.e. iPhone 8. If you are one of the Apple patrons then you might as well start checking your feed for the opening of the pre-booking sessions. But make sure, you are well loaded since the iPhone 7 will be priced north of $800 USD for sure!

Tuesday, July 12, 2016

Samsung about to announce Galaxy Note 7 with iRiS scanner and 6 GB RAM

Samsung Galaxy Note 7 with iris Scanner and 6 GB RAM

In the recent times, we have seen many smartphones which carry one particular perspective. Some have great camera capabilities, others have great performance but until now, there hasn’t been one smartphone which have enabled us to do everything from shooting videos to playing games. This is when the Samsung Galaxy Note series comes into focus. Samsung launched the first ever Note phone back in 2011 and since then it has become one of the most desired phones. Samsung is planning to do the same thing yet again as it is ready to unveil the next flagship smartphone from their factory.

Samsung will announce the Note 7 soon and these are the things that the Note 7 is rumored to feature: 

Processor: Snapdragon 823

You might question the capabilities of the Snapdragon 823 chipset as it is never used in any smartphone till now. But, you don’t have to worry because it is the successor of the Snapdragon 820 which is being used in many flagship smartphones like Samsung Galaxy S7, OnePlus 3 and many more.

RAM: 6 GB

Having a great processor doesn’t solve the problems and Samsung know that very well and this is the main reason behind including a 6 GB RAM which is huge obviously but so is the Galaxy Note 7. Samsung claims that you can have more than 12 applications in its memory so the next time you switch applications; it starts from where you left it.

Display: 5.8 Inch Super AMOLED (4K Resolution)

Display of the Samsung devices is also one of the best in the market and this time it is no exception as Samsung will be fitting in a 5.8 inch AMOLED display with 4K resolution. This display will be even sharper than the current Galaxy S8 and S7 EDGE.

Battery: 4,000 Mah with QuickCharge 3.0 

To power all this hardware, Samsung has decided to fit in a 4,000 Mah battery which will easily give you backup of more than a day. if you still aren’t convinced by the battery, then its fast charging capability will definitely make you fall for the phone. Samsung has developed QuickCharge 3.0 which will shoot up your device from naught to 50 in only 30 minutes.

Security: Fingerprint scanner and iRiS scanner

If you thought that the introduction of the fingerprint scanner in smartphones was a great achievement, then you are definitely going to get bonkers over Note 7 as Samsung has added an iRiS scanner which doesn’t scan your fingers to unlock the device but it scans your retina to do the same. Samsung Galaxy Note 7 will be the first smartphone to feature an iRiS scanner which makes it even special and a must have smartphone of the year.